Corporate Profile

"Laopu Gold" is a brand of Laopu Gold Co., Ltd. We are a Chinese heritage gold (古法黄金) jewelry brand accredited by the China Gold Association (中國黃金協會), epitomizing China’s intangible cultural heritage value and craftsmanship through the comprehensive product portfolio. Laopu Gold is dedicated to offering products that harmonize cultural and fashionable attributes, showcase assertive style, and demonstrate high quality, ranging from daily wear accessories to ornaments and vessels. We believe that our brand positioning, product theme and style, sales network, and scenario-based boutique style contributed to the our success. .

Through years of dedication and commitment, Laopu Gold has promoted many major developments and advancements in China’s gold jewelry industry. Based on expert  interviews and researches for public information conducted by Frost & Sullivan, we were the first gold jewelry brand in China to promote the concept of heritage gold, the first to introduce diamond-inlaid pure gold jewelry, and the first to apply heat treatment of enamels (燒藍) to pure gold products. Our continuous offering of quality products have made Laopu Gold a well-recognized and highly-regarded brand among high net-worth individuals.

Laopu Gold aspires to become an internationally renowned gold jewelry brand that stands as a beacon of classic sophistication, epitomizing the essence of timeless jewelry. We draw inspiration from classic elements of Chinese culture to develop products that elegantly combine traditional Chinese classical standards with modern aesthetics. Sticking with our brand values of “classic (經典)”, “meticulous (極致)” and “timeless (傳世)”, we craft our jewelry with traditional handcrafting methods. In the future, we will adhere to strategic principles such as brand innovation, product internationalization, and global market expansion, enabling us to effectively capture growth opportunities in the gold and jewelry industry and further expand market share and brand influence.